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Why Use Instagram To Promote Your Small Business
Why Use Instagram To Promote Your Small Business
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In the Instagram app to gauge which of your posts received the most engagement and use these metrics to help you define which ones are worth promoting. It’s crucial to know who you want to be engaging with your content. Read more about buy real instagram followers here. When you’re promoting a post, you’ll have a choice of three different audiences. So that it’ll appear in the Story carousel of users who don’t follow you.



Monitor popular events and interest hashtags related to your business. See who’s using and engaging with these hashtags and check out their profiles. You can also take a look at your competitor’s followers. For smaller social media teams or solo social media manager, it can be challenging to always create unique content for each platform. Crossposting and repurposing content from other platforms can be great, too. If you are doing that, it’d be best to craft specific caption for each social media platform as your followers likely follow you for a different reason for each of the platforms.



You want to find out the average engagement percentage of your total followers as well as the average engagement rate of each post to get a clear picture of how your page is performing. When you keep an eye on what the growth rate of your followers looks like, you can see how the kind of content your posting is affecting things. If you’re tempted to post more, then use Instagram’s carousel album feature to post multiple images or ads in a slideshow format. That being said, try not to be too biased about the content you want to post. Mix it up and watch your follower count and engagement grow.



And as if the deal wasn’t sweet enough, Instagram reports that a massive 80% of its users follow a brand account. With data from Facebook showing that ⅔ of people who are interested in fashion and beauty take action after seeing a product on Instagram. So, although we might glaze over when we see ads online (guilty!), we still pay attention to relevant products and services that show up in our social feeds . The visual nature of Instagram makes it stand out from other social media platforms.



It’s the best way you can attract target customers to your brand app. Considering it the best promotion approach, more and more ventures join Instagram which eventually made the feeds much competitive to outgrow with. They plan strategically and implement them to boost Instagram's brand traffic and reputation. When you run a giveaway or contest on Instagram, you generally post a photo of the item you're giving away with the rules of the giveaway in the text. These can run for various amounts of time, but as far as I've seen 2-3 days should be the max. Post the giveaway at a time when you get a ton of engagement.



If you would like to generate leads, take advantage of Instagram Stories. These are different from the regular feeds as they are slideshows. The Stories you post are only going to be live for 24 hours. However, you can save the stories to one of your devices and use it again when required. If they don’t, they are at least going to engage with the post by commenting on it, liking it, or sharing it.



There are all kinds of things to sell on Instagram, from clothing and cosmetics to furniture and DIY products. Make sure to enable Shoppable Posts for selling directly on Instagram. Ask followers to reach out to you via DM for information on payment methods. Post pictures with your products in your Instagram feed . As we said, you can’t enable Instagram Shopping if you don’t have a website. So, if you still want to accept orders from customers in the app, you can do so manually via Direct Messages .



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